We know that digital ads can be an effective tool for political parties when campaigning, but we don’t want foreign entities to abuse these tools to undermine the electoral process. “That helps us better protect elections and prevent foreign interference. “We have introduced greater authenticity and transparency requirements for political ads on Facebook so that people have more information about who is trying to earn their vote,” said Chan, the senior global director and head of public policy at Facebook Canada, during a recent interview with Canada’s National Observer. The briefing note goes on to explain that the details in the Facebook ads include: “the page of the sponsored ad … dates … views and interactions … an estimate of who was shown the ad (split by gender and age group, and which areas (in Canada’s case, provinces) the advertisement was shown.”Īs far as Kevin Chan is concerned, the library is an important tool citizens can use. “ Facebook’s ad library includes numerous details beyond what is required by the Canada Elections Act,” concluded a Privy Council of Canada briefing note obtained by Canada’s National Observer through the Access to Information Act. The importance of Facebook adsįacebook’s ad library dates back to 2019 with the passing of Bill C-76, the Elections Modernization Act, which forced online platforms to maintain an online registry for partisan and election advertising for a seven-year period.įirst introduced in the United States and the U.K., Facebook expanded its ad library to Canada in June 2019. The economy and taxes made up about 14 per cent of the NDP ads, followed by the environment and climate change at slightly more than five per and rounded out by education, health care, COVID-19 and communities of colour. 14.” A recent slew of ads aimed at younger voters sharpened their attacks on the Liberal leader. The NDP spent more than two-thirds of its ad dollars talking about the election, urging people to “ vote for change,” and reminders to “vote early at your Elections Canada office until Sept. Days before and after the election call, the Conservatives ran ads (largely targeting older age groups) claiming, “The only reason for an election is because Trudeau wants a majority.”
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